Preview Mode Links will not work in preview mode

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact.

A podcast by contentgroup, leaders in government communication.

Feb 19, 2018

In part 1 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD) we explore the idea of selling an offline experience online. Though the internet initially damaged the museum sector in late 1990s and early 2000s, over the years audiences have begun making their way back in to museums and cultural buildings to experience history, ideas and art face-to-face, rather than behind a phone screen.

MoAD has used this resurgence in the importance of the hands-on experience as a tool to reconnect Australians with their political and national identity. Through clever marketing across their social channels to engage their users beyond likes, comments and shares, MoAD is an example of how to reconfigure the offline experience, once considered obsolete, to make it meaningful in the digital age.

Daryl is an experienced media communicator having worked in the industry for over 20s years with positions including Head of Factual Programs at the ABC and Non-Executive Director for SBS.

Discussed in this episode:

  • How to launch a museum in the 2010s
  • Building an engaging experience, offline and online
  • Reintroducing politics into education
  • Trial and error behind building strong engaging content
  • The growing want from consumers to experience physical experiences
  • Engaging an educated population

Find contentgroup on FacebookLinkedIn and Twitter.

Read more about best industry practices from our blog and weekly newsletter.