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Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact.

A podcast by contentgroup, leaders in government communication.

Feb 3, 2020

Elise Davidson is the General Manager of Strategic Communications at the ACCC in Sydney. There, she leads a team responsible for the agency’s media, social media, content & digital production. Her team is also responsible for employee communications, speechwriting, library & research services.

Prior to joining the ACCC, Elise was General Manager of Corporate Affairs at Vodafone where she helped to rebuild its reputation post ‘Vodafail’. She also has a strong consumer advocacy background, having led communications and media teams at ACCAN from 2010-13, and Choice from 2007-2010.

Elise has a Bachelor’s degree in Media from Macquarie University, co-authored Weird and Wonderful Jobs, and was awarded PR of the Year (in house) at the Mumbrella CommsCon Awards in 2014.

Discussed in this episode:

  • Using communications to overcome the ‘Vodafail’ crisis
  • Communications as a crisis management tool
  • Practical tactics for relationship building and public relations
  • Elise’s advice for building a great team
  • Operating in a dynamic, high activity environment
  • An ACCC social media success story and the benefits of paid advertising
  • Making a winning business case for more resourcing