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Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact.

A podcast by contentgroup, leaders in government communication.

Oct 8, 2018


This week we are excited to release Part 2 of our interview with Robert Rose, a leader in the content marketing space. As well as leading a consultancy firm of his own, most recently Robert Rose was the host of Content Marketing World.

Continuing from Part 1, in this episode Robert shares with us the creation of strategic content, focusing on the implementation of empathy and storytelling to capture your audience’s attention. Alarmingly, the tools and solutions Robert provides are a lot simpler than you may think!

If you missed Part 1 make sure to find it wherever you listen to podcasts.

Discussed in Part 2:

  • Putting your content strategy to use, effectively
  • Creating goals and actually reaching them
  • The power of stepping away from technology
  • Finding empathy and following it through
  • Learning what your audience wants and delivering that

Learn more and register to our Masterclass. 


Discussed in Part 1:

  • Driving emotion and empathy to break through the noise
  • Creating scalable content
  • Creating an evidence-based case for a content strategy
  • The tools to build and evaluate your content strategy
  • Distributing content in a timely manner
  • “Culture eats strategy for breakfast”