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GovComms: The Future of Government Communication


Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact.

A podcast by contentgroup, leaders in government communication.

Feb 15, 2016

Today, David Pembroke sits down with guest Isabelle Oderberg, the National Social Media Lead for the Australian Red Cross. The two discuss the increasing appeal in hiring data analysts to work in social media, how data underpins story telling, how to teach an old work force how to identify and publish compelling social media content and how the approvals process works in a large organisation, among other things.