Nov 13, 2017
Engaging your supporters 100 years ago was simply showing up and giving it your all. These days you’ve got to create and post relevant content, produce beautiful videos, reply to questions, tell engaging stories and provide frequent updates. You could say it’s gotten kind of complex.
Tom Nickson is the Digital Media Manager of the Western Bulldogs, and it’s his job making sure the above is happening. From assisting and directing his production team daily, to leading his social media team to boost engagement, this is a job that doesn’t stop when the season ends – this a 365-day commitment.
This week we take you behind the scenes of the AFL’s Western Bulldogs communication team and how they build their library of content. Comprised of two video producers, a digital marketing coordinator, a social media and digital coordinator, an editorial manager AND a graphic design team, they have almost as many players as the Doggies themselves.