Aug 21, 2017
This week on InTransition we will listen to a speech made by Gavin Slater, the new CEO of the Digital Transformation Agency, held by the Institute of Public Administration Australia at the National Gallery of Australia.
Mr Slater spent the last seven years at the National Australia Bank (NAB) focused on driving a widespread digital transformation agenda and leading initiatives to overhaul NAB's technology. Mr Slater is known for driving transformational change and responding to digital disruption having 30 years’ experience working in the private Financial Services sector.
In this speech, he discusses:
Content communication is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practise and the process of content communication.