Jun 29, 2020
Communications is about going with your gut. Our guest today, uses core values to create marketing campaigns that she knows will stand out. She understands when to use speed and when to be strategic and insight led.
In this episode of GovComms, City Marketing Coordinator at the city of Ballarat, Lucy Ibrahim, joins contentgroup CEO, David Pembroke, to discuss the importance of delivering communications plans that connect with community members.
Working in a city that shows genuine care and compassion for their community in the toughest of circumstances, Lucy talks about how to take those values and deliver effective communications solutions to big problems.
During the COVID-19 pandemic, Lucy has led her community by engaging with stakeholders and supplying the city of Ballarat with accurate and accessible resources.
Today, we dive back to when Lucy delivered and launched a marketing campaign, Be Kind Ballarat, in less than 24 hours. The campaign was a kindness initiative launched in response to COVID-19, which she reflects on as one of the toughest and most rewarding campaigns she has worked on.
Lucy Ibrahim has over 18 years’ experience covering brand strategy, marketing, events and tourism. Prior to working for the City of Ballarat, Lucy served as Head of Marketing at Visit Ballarat, and Managing Director of PLAY communications.
Work produced under Lucy’s direction has been recognised at over
15 international and local awards. She has most recently been
recognised for the 2020 Ad Campaign of the Year at the Mumbrella
Travel Awards for her campaign Made of Ballarat. Lucy is
passionate about insight-led creative, efficient execution and
measurement to optimise outcomes.
Discussed in this episode: