Feb 4, 2019
Barbara Walsh is a Senior Lecturer and Program Director in the
Faculty of Arts and Design at the University of Canberra. Her
specialised teaching and research interests lie in areas of
integrated learning, social responsibility and corporate and
Barbara’s 25-year career in public relations and corporate
communications, also includes working as an Account Director for PR
Consultancies in Sydney and London, managing her own consultancy in
Sydney and several senior-level roles in the Australian Public
Discussed in this episode:
- Is effective social media engagement a litmus test for how well
communicators can do their job? And how this reflects on the intent
of an organisation to engage with citizens. Social media is a fast
way to directly engage with citizens. But requires two-way trust
and access to the right people for approval and support.
- The characteristics of good communicators are those who are
agile, opportunistic, have strong personal characteristics, and can
engage at senior levels.
- How entrenched views in senior levels of bureaucracy coupled
with an increasing demand for transparency with citizens, means
communicators need to argue their case for social media channels as
part of the suite of channels.
- UC is helping create career ready graduates with practical
integrated learning, providing students with relevant education
while embedding them in practical industry environments.
- Academics need to stay on top of changes and stay ahead of
students, and industry needs to stay relevant and continue moving
towards specialisations. This changes the way academics teach and
the way degrees are built as students move into evolving
- And, the age-old challenge of embedding communications at the
start of the process. Speaking the language of senior executives -
risk appetite, governance, benefits – and the need to reshape how
we talk about the role of communicators. For example, look at how
behavioural scientists are taking on a communications role and
establishing credibility. Can communicators create credibility
using tools or methodology?