Oct 1, 2018
This week we are excited to share with you Part 1 of our interview with Robert Rose, a founder and guru in the content marketing space. Through the release of his book ‘Managing Content Marketing’, co-written with Joe Pulizzi, the concept of strategic media came to be.
In this episode, Robert shares insights into how the world of content marketing is changing, the tools for us as communicators to stay ahead and the growing role of content in organisations.
Make sure to subscribe for Part 2 when we explore implementing your content strategy, furthering our discussion on empathy and the importance of taking a break while everything changes so rapidly.
Discussed in Part 1: