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GovComms: The Future of Government Communication


Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact.

A podcast by contentgroup, leaders in government communication.

Aug 20, 2018

Supporting an audience of over half a million people is a gigantic task, especially when you have such a diverse crowd following you. For the University of Sydney, this is the exact challenge they face daily; students, international visitors, alumni and academics all coming for a unique experience.

The secret of managing it all? Jenna Bradwell, the one woman social media team.

This week on GovComms, Jenna Bradwell, their Social Media Specialist, takes you behind the scenes of the University of Sydney’s social media ‘team’ and shares with us how she alone manages their entire social presence.

Sometimes less is more; a must listen for all social media managers and directors.

Discussed in this episode:

  • Building a social media skillset
  • Importance of knowing your audience and how to find out
  • Ways to get your whole organisation involved in content creation
  • How to control and listen to a large, diverse audience
  • Creating a strong social media presence, mastering one channel at a time
  • Skipping social media tools and measuring yourself, FOR FREE

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