Mar 19, 2018
What do you do when a reality TV show takes the name of your town and uses it in a not-so savoury comment? Steer into the mess and use it as free publicity (and make the most of a Taylor Swift.gif).
Shannah Hayley, Director of Marketing and Community Engagement for the city of Plano, TX, found this tactic useful in 2016...
Mar 12, 2018
Initially aired in January 2017, today we hear Virginia Haussegger, highly regarded Australian journalist and champion for women's rights, discuss the importance of understanding your audience and using that knowledge to communicate from their perspective.
With three decades experience in presenting for Nine, Seven...
Feb 26, 2018
In part 2 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD), we learn how to take a skillset from one profession and apply it to another. Before MoAD, Daryl enjoyed a rich career in media; having held high positions in both the ABC and SBS (where she is...
Jan 8, 2018
Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear Elliott Franks, Queensland government social media manager, discuss how to break into niche markets.
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Nov 13, 2017
Engaging your supporters 100 years ago was simply showing up and giving it your all. These days you’ve got to create and post relevant content, produce beautiful videos, reply to questions, tell engaging stories and provide frequent updates. You could say it’s gotten kind of complex.
Tom Nickson is the Digital Media...