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GovComms: The Future of Government Communication


Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact.

A podcast by contentgroup, leaders in government communication.

May 3, 2016

In this podcast episode, we try something different. Davidanswers some of your questions on content marketing in governmentand the public sector. David digs into how we have applied thecontent marketing methodology to some of our public sector clients.David talks about how content marketing is being used by the boththe New South Wales and the Australian Capital Territorygovernments to achieve their objectives. How do you make thebusiness of telling your story a priority? How do you streamlinecontent marketing in an environment of competing priorities andlimited resources?